Speaking for Inve$tWare

Welcome to Investware.com!
Our new Web site to preach what we practice.

If you're looking for an investment discipline that promises to help you make a killing, you ought to leave now and look elsewhere 'cause you've come to the wrong place.

But, if you're willing to put your money to work for you and settle for a reasonable return––say, double your money every five years or so––here's where you belong!

Our corporate mission is to "make investing fun and profitable." And the methodology that we embrace is one that has been time–tested for nearly a half–century. Using this fundamental approach, you can easily produce four winners out of every five stocks you buy––more if you're reasonably conservative and patient. And certainly more than the average professional.

Our goal is to empower you to make your own decisions using your own common sense. And we're here to convince you that the stock market need be neither hostile nor frightening. It can, in fact, be a fun place to be.

Based, and building upon, the principles first introduced by the National Association of Investors Corporation (NAIC) in 1951, and taught by a generation of volunteers, we believe that these principles are so important that we at Inve$tWare devote full time to this cause.

We're fortunate because, thanks to the fact that our software is as popular as it is, we can afford the luxury of making this our "day job" as well as our passion during our off hours as do the other volunteers.

And, we are looking toward adding other investment education and instruction items to our product mix in the months to come to help us finance our mission.

So, what will you find here besides the new "look"?

FEATURE ARTICLES

Every week, you will find a new feature article. Our columnists, most of whom are not professionals, have all been articulate advocates of the long–term, buy and hold philosophy that we believe in. And, their articles will be archived so that you may go back and refer to past articles that deal with issues in which you have an interest.

Cy Lynch, an attorney and financial counselor, will provide basic, down–to–earth instructional pieces that go to the foundation of this simple and effective investment approach. Starting from scratch, he'll take you, step–by–step, through the process of learning what you need to know to build a portfolio of good quality stocks and keep them producing for you.

Jason Ramage, eighteen years of age and a recent high–school graduate, now a freshman at the University of Louisville, attracted our attention with his ability to walk in the shoes of his peers and motivate them. He will explain in simple words what young people must do to in order to retire without worrying about whether the Social Security system will adequately provide for them or not. This feature is required reading for both the kids and their parents who want to prepare their youngsters to cope with later life better than they, themselves, might have. He leads off with an admonition to his peers to stay away from the "cool" technology investments and look to the basic good companies to build their futures.

Amy Rauch Neilson, a professional journalist, has the assignment to find people that have successfully followed these simple principles and who have some good advice to share with others that are just starting to learn. In this first issue, she interviews Betty Sinnock, one of the Beardstown Ladies, and offers you a frank discussion of the circumstances that evoked such criticism from the press and that proved to be "much ado about nothing." That experience taught them some things that they gladly share with you.

From time to time, other guest columnists will add contributions that we feel will strengthen and support your understanding of the methodology we embrace and enhance and enrich your investment experience.

MESSAGE BOARDS

We hope that this site will be a regular "home" for those of you that want to share your interests with others. Our message board is there for you to use to network with others with the same interests.

Discuss specific companies. Ask each other questions about issues in this investing methodology that you don't yet understand. Debate the things that you do understand but disagree about.

I, or one of our staff, will be available on a regular basis to answer your questions or to debate a point that's misunderstood.

Learning is at its very best when interested people share their ideas, build synergy, and teach each other. They say that when one teaches one, he teaches two––the other person and himself. Networking is one of the fastest ways to profit by the experience of others. And we welcome all with a serious interest and a modicum of courtesy to be a part of it.

FUTURE FEATURES

This is just a start. There will follow an increasing number of services and features to please the fundamental investor. And we expect to be able to provide a constantly growing register of convenient links to other sites that nourish this buy and hold, long–term approach and foster a healthy attitude toward the stock market.

Our plans include making electronic data available to users of our software on a subscription basis. The data, which we have promised for a long time will be available shortly on an annual, monthly, or per–company basis.

Soon, you will be able to purchase software directly. E–commerce will definitely not leave us behind, although we sometimes wonder if we are as "commercial" as we ought to be. And we hope to build a personal relationship with you and every other visitor that is interested in letting us cater to his or her long–term investment interests.

In addition to these developments that will appear within the coming weeks, we will continue to offer all of the items that our visitors have enjoyed in the past: free software, free upgrades to our existing software, demos, useful resources like the "Data Differences" table and Powerpoint instructional presentations. You'll find more and richer educational and Q and A material as we create it.

We're very eager to offer a home to long–term investors who fully understand what the purchase of a share of stock implies and welcome your feedback so that we can do an effective job of it..

Ellis Traub, Chairman, Investware Corporation