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Ellis Traub
Ellis Traub is founder and Chairman of the Board of Inve$tWare Corporation. After creating a computer program called "Take Stock" that embraced the NAIC methodology, Traub was invited to develop NAIC's official software, the Investor's Toolkit. The National Association of Investors Corporation (NAIC) is a non-profit organization whose goal is to empower both investment club members and individual investors to invest successfully in common stocks. In 1972, before NAIC, Ellis started learning about investing in the stock market the hard way, when he followed the advice and strategy of a stockbroker "friend." When the market dropped, he lost all of his savings and more, since he had also borrowed on margin. This lesson kept him out of the market for the next 15 years. In 1988, he fortuitously ran across a newspaper article that mentioned a seminar dealing with how to evaluate common stocks, which was to be offered that Saturday by the NAIC. That Saturday, his life radically changed. Ellis joined NAIC in 1988 and has been a Life Member since 1991. He is past chairman of NAIC's Software Developers' Advisory Council, past member of the NAIC National Computer Group Board of Directors, and currently serves as an active member of the Executive Committee of the Southeast Florida Chapter, having been a director of that chapter since 1989. A popular speaker at national events as well as at many NAIC chapter functions across the country, he has written many articles appearing in NAIC's "Better Investing" magazine and in "Bits," the Computer Group's newsletter. Ellis flew for Eastern Air Lines for 31 years (during which time he was also involved in several other businesses), and retired as a Lockheed 1011 Captain in 1987. Before that he was a US Marine Corps night fighter pilot with service in Korea. He is an alumnus of Harvard and Cornell Universities and lives with his wife, Dianne, in Davie, Florida. His son, David, who assumed the responsibilities of president in November of 1998, wrote the most recent version 3 of the Investor's Toolkit.
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